Unlocking the Blockchain for Digital Advertising

Media Posts

Why digital advertising is experimenting with blockchain

Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems with fraud and transparency. Last week, adtech company MetaX launched “adchain,” a use of the blockchain ledger to essentially tag a piece of creative and then follow it on the internet to figure out whether it was seen, who saw it, where it actually ran, conversion rates and how budget was spent along the chain.

MetaX Launches adChain To Fight Ad Fraud With Blockchain Technology

Blockchain technology is currently being trialed and implemented to disrupt the status quo of systems, processes, and business models in a broad range of industries. From financial services, supply chain management, and cyber security to cloud storage, the music industry and even the philanthropy sector, the distributed ledger technology is poised to change the way data of any kind is recorded, stored, and transferred.

Can blockchain technology help solve ad fraud? MetaX believes so.

Santa Monica, Calif.-based MetaX is one of the latest ventures to bring blockchain technology to digital advertising. The company’s solution, launched in private beta this week, takes aim at ad fraud with a new blockchain-based solution.

Blockchain-Based Digital Ad Solution Hopes to Take a Bite Out of Fraud

With fraud prevention such a major issue for the advertising sector, a logical first place to look for value in blockchain technology is its ability to deliver higher levels of transparency and security. The object here is to mitigate scenarios where customer and ad agency relationships become seriously compromised due to these issues.

MetaX launches to bring the blockchain to digital advertising

MetaX, an adtech company that says its platform “allows the digital advertising supply chain to coordinate in a scalable, trustworthy and secure way using the blockchain”, has teamed with blockchain software technology company ConsenSys to build adChain, a blockchain-based protocol it said powers its applications for the digital ad industry.

Ad Ops Decoder: What Is Blockchain?

Blockchain is commonly referred to as a ledger—a shared, decentralized database, made up of so-called “blocks,” which are just hashed records of transactions. In each block, which is permanent and can’t be altered after it’s logged, you have a timestamp and a link to an earlier block. That gives participants a straightforward audit trail—and because it’s decentralized, autonomous, and secured by cryptography, it’s not biased by design toward any particular participant or third party.

How MetaX Plans To Use Blockchain To Stop Ad Fraud

Ken Brook has worked in advertising technology for years, so he knows what advertisers have to deal with on the Internet: Digital advertising is plagued with fraud, from phantom ads that no one ever sees to adware that infects people's computers.

Blockchain-Based Digital Ad Solution Hopes to Take a Bite Out of Fraud

With fraud prevention such a major issue for the advertising sector, a logical first place to look for value in blockchain technology is its ability to deliver higher levels of transparency and security. The object here is to mitigate scenarios where customer and ad agency relationships become seriously compromised due to these issues.

Blockchain Is Bubbling Up As A Solution To The Supply Chain’s Transparency Woes

Ad tech has a transparency problem. Some are pointing to blockchain as a possible answer. It’s fairly easy for fraudsters or an ill-intentioned party to weasel their way into a programmatic transaction, said Ken Brook, CEO and co-founder of metaX, a blockchain-based ad tech company that launched into beta on Tuesday.

Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions

When people think of fraud they usually don’t associate advertisers as victims of deception, but rather the other way around – advertisers use their magic to get the public to buy things whether wanted, needed, or, often the case, not needed at all.

Blockchain Comes To Madison Avenue, New Tech Promises To Create More Secure Transactions

Ken Brook has worked in advertising technology for years, so he knows what advertisers have to deal with on the Internet: Digital advertising is plagued with fraud, from phantom ads that no one ever sees to adware that infects people's computers.

MetaX wields blockchain in bold bid to clean up digital advertising

It’s no secret that digital advertising is riddled with fraudsters and scammers who do everything from running phantom ads never viewed by a human being to injecting malware-laden ads into websites. That’s the problem that a startup called MetaX hopes to solve using blockchain, the distributed ledger technology behind bitcoin.

Adchain with Ken Brook

Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example.

ConsenSys and adChain unlock blockchain for digital advertising

Adchain, which uses Ethereum-based blockchain technology tailored to improve the integrity of online advertising, has partnered with decentralised applications studio ConsenSys.

Interview With CEO Of VidRoll: Ethereum Advertising

ETHNews had the opportunity to sit down with Ken Brook, CEO of VidRoll, to discuss how his team’s new Ethereum blockchain initiative, adChain, is setting out to disrupt the world of online advertising by adding transparency and fairness to this opaque industry.

adChain and ConsenSys Unlock Blockchain For Digital Advertising

adChain, an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for the online advertising industry.

ConsenSys Cuts Blockchain Deal with adChain For Digital Advertising

Adchain, an Ethereum-based blockchain technology tailored for the online advertising industry, has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop an industry-first blockchain solution tailored for the online advertising industry.