IAB Tech Lab

The IAB Tech Lab delivers standards via the ad products, ad tech, audio & video, mobile, and programmatic product lines. It is an independent, international, research and development consortium charged with producing and helping companies implement those standards.

Several members of the MetaX team actively participate in working groups dedicated to improving the adtech ecosystem such as the Blockchain and Open RTB working groups. MetaX was also included in the IAB’s first white paper on blockchain.

IAB WEBSITE