MetaX has brought the existing IAB Tech Lab ads.txt utility to the Ethereum blockchain, resulting in Ads.txt Plus, one of the first open source decentralized applications (DApps) for digital advertising. It is now available in beta on the Ethereum Rinkeby testnet.

MetaX Welcomes Alanna Gombert as the Global CRO. Gombert has held a range of positions within digital advertising, most recently as the GM of the IAB Tech Lab. She is now bringing her industry chops to the MetaX blockchain initiative.

MetaX will be hosting a bootcamp for advertising executives on September 27, 2017 from 1 - 5p.m. EST. A livestream will be available to anyone who cannot attend in person and it will be archived as a blockchain reference for the digital advertising industry.

adToken launch sale will be on June 26th, 2017 9AM PDT / 4PM GMT

MetaX is unlocking the power of blockchain technology for the digital advertising ecosystem.